Apple could release its mid-range LCD iPhone in a variety of bold and bright color options, according to one analyst prediction this week.
That iPhone, as Rosenblatt Securities analyst Jun Zhang contends, could come in brighter shades like blue, yellow and pink. It’s a similar approach to the one that Apple took with its plastic-backed iPhone 5c device in 2013.
The goal, Zhang suggested, would be to help differentiate the lower-cost model from the two higher-end, OLED devices slated for release this year. It will also help Apple target a “younger consumer market” for the more budget-friendly device, Zhang wrote in an investor’s note on Monday.
It’s unclear whether Zhang thinks the LCD iPhone would use a plastic construction. But based on the available information we have, that seems unlikely for the device.
Apple is widely expected to launch three primary devices this fall: a direct successor to the 5.8-inch iPhone X; an iPhone X Plus with a 6.5-inch OLED; and the aforementioned 6.1-inch iPhone, which is expected to sport TrueDepth and an edge-to-edge LCD display.
As far as other predictions, the 6.1-inch LCD iPhone could also come in a variant with a dual SIM card slot. KGI Securities’ Ming-Chi Kuo also added that it could launch without 3D touch or a dual-lens camera. Other predictions suggest that it might even forego wireless charging in favor of a metal back.
The LCD device could start at around $799, according to Rosenblatt Securities. Other analysts think it could retail for as low as $550 to $650, however.
Zhang notes that the last few generations of flagship iPhones didn’t come in a wide variety of colors. Bringing back the iPhone 5c-style color options could offer further distinction between this year’s stable of devices and potentially “drive incremental demand” for the mid-range handset.
A quick side note: Zhang calls the 6.1-inch LCD handset an “iPhone 8s” in his research note. Other analysts think it could be dubbed, simply, “iPhone.”
It’s also worth noting that this forecast seems to be purely speculative at this point. Zhang doesn’t cite any supply chain or market sources, so we recommend taking this prediction with a grain of salt.
The device is rumored to take the place of Apple’s previous 4.7-inch and 5.5-inch iPhones (like the iPhone 8 and 8 Plus). All three 2018 iPhones should debut at Apple’s fall keynote later this year.