A report that was published over the weekend by the Nikkei Asian Review corroborates earlier reports suggesting that Apple’s top-of-the-line iPhone 8 flagship will boast a massive 5.8-inch organic light emitting diode (OLED) display. Meanwhile, the report also confirms that Cupertino’s iPhone 7s and iPhone 7s Plus upgrades will retain the same liquid crystal display (LCD) panels as their predecessors.
Noting that the company ships approximately 200 million iPhone handsets every year, Nikkei goes on to suggest that Apple’s Samsung-manufactured OLED panels are likely to bolster its overall profits this year as the average, per unit selling price for each iPhone will rise incrementally due to higher demand for a truly noteworthy new product. Even as Apple continues to face contractions in the Chinese market, which is among its most profitable, users are still eagerly anticipating a product like the iPhone 8 after years of relatively limited growth in the way of iPhone innovation.
Of course, while the demand for Apple’s iPhone is not entirely limited to innovation, it would nevertheless benefit the company tremendously to release a device touting many of the features that have already been rumored; particularly in markets like China, where users have increasingly been opting for the country’s myriad of home-grown, lesser expensive offerings from Huawei, Oppo, Vivo.
In addition to the 5.8-inch curved OLED display, which is believed to be of the truly edge-to-edge variety, Apple’s iPhone 8 will boast a number of ‘next-generation’ technologies to help it compete with similarly-spec’d offerings on the market. These features include, most notably, an advanced IP68 water- and dust-proof certification, wireless charging, an all-new ‘glass sandwich’ design, upgraded camera optics, as well as the usual SoC, storage, and internal component boosts.
Lastly, while only a portion of Apple’s 2017 iPhone offerings will boast the OLED display technology, due primarily to supply-chain constraints, another report that was published recently to the Korean blog, The Bell, suggested that once other display manufacturers — such as JDI, LG Display, and even Foxconn’s recently acquired SHARP Display — begin to ramp up their own production of OLED panels, Apple will have much more wiggle room to transition its entire iPhone family over to the next-generation display tech. This mass transition, according to The Bell, could even take place as early as 2019.
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