A Romanian online retail site has launched pre-orders for Apple’s upcoming iPhone handsets despite those devices having not yet been officially unveiled.
The listings appeared on e-retailer Quick Mobile on Thursday. Obviously, because Apple hasn’t launched its 2018 lineup yet, the full details for the upcoming handsets are seemingly missing from those listings.
For example, Quick Mobile has taken to calling the 6.1-inch LCD iPhone the “iPhone 9.” It’s worth noting that there not being any credible leaks confirming that name.
On the other hand, the two OLED models used the basically-confirmed “iPhone XS” moniker.
But, amusingly, Quick Mobile seems to be hesitant to go all-in on the rumored “iPhone XS Max” name. On the site, the larger-bodied 6.5-inch OLED smartphones are listed as the “iPhone XS Max Plus.”
Presently, the iPhones appear to be available in black and white options. The rumored gold finish for the OLED models and the brightly color cases for the 6.1-inch LCD iPhone aren’t present on the site.
What’s more, there’s no information on the new iPhones’ specifications, hardware, or software.
In fact, the only things that are present are the names, one picture of the back of the devices, and their rumored storage capacities.
Because of that, it’s likely that the Romanian retail site has based its listings on widely available speculation and analyst reports for publicity. The lack of any set features and specifications is a fairly clear indication of this.
To be fair, retailers and carriers probably do get insider information about Apple’s upcoming products. And they also likely agree to keep those details under-wraps until Apple officially launches new devices to avoid leaking any unconfirmed information.
Still, it’s not going to be long until official pre-orders are launched.
Apple will hold its annual fall keynote, dubbed Gather Round this year, at 10 a.m. on Wednesday, Sept. 12. The firm is largely expected to debut two new OLED smartphones, a lower-cost LCD smartphone, and a slew of other devices.