A recent report by 9toMac revealed both the name and designs for Apple’s upcoming iPhones that are expected to be introduced during the company’s fall keynote event on Sept. 12. While the response for the actual designs has been positive, the response for the alleged name has been received with some humor and amusement.
According to the report, Apple has chosen the name iPhone XS for both of its upcoming high-end OLED iPhone models. The name makes sense on paper, as Apple tends to name their phones numerically and has been known to attach an “S” on several follow up models. For example, we had the iPhone 4 and its successor the iPhone 4s.
However, Apple did not follow the same naming process as with previous releases by naming their 2017 model the iPhone X. The logic behind the decision was that Apple was celebrating the 10th anniversary of the iPhone and the letter “X” is the Roman numeral for 10. While there is nothing wrong with the name as a standalone, it is the decision to add the “S” to the latest model that has the Internet scratching their collective heads and poking fun at the situation.
Apple’s marketing department may have overlooked the fact that most people pronounce the X in iPhone X phonetically rather than its numerical equivalent. Instead of calling it the iPhone “Ten,” most people call it the iPhone “EX.” By choosing to call their latest model the iPhone XS, you can expect a multitude of people pronouncing both letters phonetically making it the iPhone “EX ES.” As you can imagine, it did not take long for social media to take notice.
Yep, I’m the guy that always called the Mac operating system “Oh-Es-Ex” and the new iPhone will forever be the “iPhone Ex” to me.
— Rob Emslie 🚙🍕🐲 (@robemslie) November 27, 2017
I was, seriously, totally good with reading “iPhone X” as “iPhone Ten”, but I swear, every time I see “iPhone XS”, my brain reads it as “ex ess”…
Not sure what Apple’s thinking… maybe it will be something else? (But then again, I trust 9to5Mac, so…)#excess
— Kayleeだよぉ〜♡ (@kayleedayo) September 2, 2018
I can’t be the only one who is annoyed that people keep saying iPhone X as “ecks” not ten?? What a terrible name choice actually. And Apple is still naming the new phone XS??!? gosh
— Silas (@Silasng8) August 31, 2018
If that wasn’t enough, the combination of the letters X and S have also inspired a series social media jokes defining the XS in the iPhone XS as “extra small.” Adding to the confusion, there have also been reports that the 6.5-inch iPhone will be called iPhone XS Max, which would unfortunately make it the iPhone “Extra Small Max.”
Iphone xs? Iphone extra small? 😂
— nicole (@nicolecaraig04) September 5, 2018
I truly hope someone at apple is trolling the tech news industry, because this name is tragically horrendous.
— Kevin Chang (@teenwolfblitzer) September 5, 2018
If Apple calls their next plus size model the iPhone XS Max I'm not going to be able to take 'em serious. Which kinda sucks, as iPhone is my preferred phone … Xs in general is just a stupid name. I mean "Here's the new iPhone Xtra Small Max!" Try to sell that …
— The Dolv (@TheDolv) September 5, 2018
Furthermore, people have noticed that the joint letters coincidentally sound like the words “Excess” and if pronouncing the X by its numerical value and adding the “S,” “Tennis.”
For some reason I do not believe that Apple will name their next generation phone iPhone XS. How am I supposed to pronounce that? Excess? Extra Small?
— Tanel Raja (@pronto2000) August 31, 2018
I really hope Apple doesn't name the next iPhone the "XS". This means people will either make jokes about the "iPhone Excess" (fitting!) or "iPhone Extra Small" (weird, since it will be big!)
X2 would be my reco. No one calls the current gen "iPhone ten" anyway.
— Ben Rudolph (@BenThePCGuy) August 30, 2018
While, we are yet to see if the information from the report is actually accurate, it is only a matter of time until we find out the official name. For now, we can all sit back and enjoy the myriad of monikers inspired by the iPhone XS.