Apple Confirms Sept. 12 ‘Gather Round’ Event: Here’s What to Expect

Apple Event 2018 Credit: Apple
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Apple has sent out press invitations for what is likely its fall keynote event, which will take place at 10 a.m. Pacific Time on Sept. 12.

The press invitations only contain a circular logo and a cryptic tagline, “Gather round” in a dark gold coloration. The event itself will take place at Apple Park’s Steve Jobs Theater in Cupertino, California.

Of course, Apple didn’t reveal the nature of the event in its invitations. But based on the timing, this is basically official confirmation that the annual iPhone event will take place the second Wednesday of September.

It’s worth noting that media outlets have pegged Sept. 12 as the most likely day for Apple’s annual keynote long before today’s press invitation.

New iPhones, Apple Watches & More

Apple is widely expected to unveil a trio of new iPhones that adopt most of the features and design elements of last year’s iPhone X.

  1. That includes a direct successor to the 2017 flagship.
  2. A larger 6.5-inch iPhone X Plus.
  3. And a mid-range iPhone with a 6.1-inch LCD display.

At least some of those iPhones are expected to come in a wider range of color, which could include bright shades like blue and red for the lower-cost LCD iPhone. A new gold color, perhaps hinted at in the press invitations, is rumored for the premium OLED handsets.

2018 Iphones Iphone Lineup

The company is also expected to unveil new Apple Watch Series 4 models — which could sport larger displays and batteries, as well as a new “trendier” design.

Apple is widely rumored to launch two refreshed iPad Pro models with a slimmer bezel design and Face ID; its long-awaited AirPower Wireless Charging Mat; and new AirPods and wireless charging cases.


Other products that could be on the docket include refreshed Mac computers like a new lower-cost 13-inch MacBook Air and a successor to the Mac mini. That’s in addition to routine updates to the iMac and 12-inch MacBook device lineup.

Apple could also give a sneak peek at a HomePod refresh or a newly redesigned Mac Pro, which is expected to debut next year.

As far as software lineup, Apple will likely announce the official rollout date of iOS 12, macOS Mojave, and its other 2018 operating system updates.

Read Apple Keynote Overview
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