Apple Will Hold Its Event on March 8 | The Real Reason It’s Happening Early

Apple iPhone SE 2022 Concept Credit: Apple Lab / Twitter
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I have been talking with a few of my sources over the weekend and after carefully discussing things with them, ranging from the supply chain to the marketing team, I can safely and confidently confirm that Apple will be holding a virtual event on March 8 (if nothing goes wrong).

However, this event was first scheduled to be held either the second or the third week of April. Still, after internal discussions within the company board, it was finally decided that this event needed to be held as soon as possible, which is the first week of March and you should expect to receive invitations to Apple’s first 2022 virtual event on March 1.

There is a problem with this new date, though, and that is availability. The 5G iPhone SE is expected to appear during the event, but its production won’t be ready when it launches. That is why I anticipate lower inventory than usual. If you want to purchase one, order it immediately after pre-orders open. Otherwise, you might find yourself waiting three to four weeks for your new iPhone to arrive.

Regarding the new iPad Air, don’t expect a crazy delay if you don’t order quickly. I’m hearing there will be plenty of stock, and no significant shortage is expected.

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There is a high chance that the redesigned Mac mini will be unveiled during this event, too. As far as I am concerned, Apple ramped up its production in December of 2021, so, for as well as the iPad Air, I don’t expect any problems with shipping times.

According to DigiTimes, there is an M2 MacBook Pro in production right now. They say it won’t feature the new design or notch, not even ProMotion or a mini-LED display; it will be an updated version of the existing 13.3-inch M1 MacBook Pro. I haven’t got any confirmation of this product launching during the March 8 event, nor of it even being in production. Still, given that DigiTimes is somewhat credible, I felt it was worth including their report in this article. We shall see if they are right.

Why Did Apple Change the Date from Mid-April to Early March?

My source mentioned neither he nor his team members were given any reason or explanation for the change, and it apparently was a board decision. Remember, I’m not only a leaker but also a technology analyst. So let me tell you why I think this happened.

Apple doesn’t like April events, and they barely ever hold one that time of the year. I would say 2021 was an exception because there were three events in late 2020, the last being in November. I believe the fact that Apple didn’t want to hold four events in the span of seven months, added to the significant supply issues due to the pandemic, causing Apple to have their usual March event in April.

I think the board realized that, from a company standpoint, it is better to stick to regular launches instead of new things, even if that comes at the cost of lower inventory and potentially long waits for customers to get their products.

It’s been demonstrated that usually, longer wait times make a particular product more desirable and therefore sell more. A clear example of this is the Apple polishing cloth. We saw delivery dates up to 12 weeks after purchase. It was all over the internet, and even though it is a simple cloth with a ridiculous price of $19, people bought it. I even bought one, and I don’t really know why.

The reality is that delayed shipping times usually mean free marketing for that product, and that’s what Apple will need with this new 5G iPhone SE 3. Overall, this unexpected move makes a lot of sense to me.

Anyway, let me know what you think about this and if you plan to buy any of the products I told you about. As always, have a nice day!

[The information provided in this article has NOT been confirmed by Apple and may be speculation. Provided details may not be factual. Take all rumors, tech or otherwise, with a grain of salt.]

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