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Apple announced today the official date of its highly-anticipated fall event via invites to media and a tweet from Apple marketing senior vice president Greg Joswiak.
It is set to be held on October 18 at 10 a.m. PT/1 p.m. ET, which is just around the corner, and some exciting announcements are expected including new MacBooks and AirPods.
The launch will be virtual once again, streaming on Apple’s website and YouTube channel.
This marks the second year of Apple’s October event being held virtually due to the pandemic, but it doesn’t make it any less exciting seeing all that is “unleashed,” as Joswiak’s tweet suggests could be the event’s name.
The invite video hints that mini LED tech could be on the way due to the unique visuals. However, the showstopper is expected to be the M1X-powered MacBook Pros.
The new 14-inch and 16-inch MacBook Pro models powered by an M1X processor have been rumored for quite some time now, so it might finally be their time to shine.
Although the Mac mini is not as popular, it is possible that a more powerful version could be introduced as well.
AirPods 3 with a shorter stem similar to the AirPods Pro could also be hitting the shelves this fall, just in time for holiday shopping. However, there isn’t likely to be anything groundbreaking about the new AirPods, so it wouldn’t be surprising if they are announced via Apple’s Newsroom.