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A recent report by 9toMac revealed both the name and designs for Apple’s upcoming iPhones that are expected to be introduced during the company’s fall keynote event on Sept. 12. While the response for the actual designs has been positive, the response for the alleged name has been received with some humor and amusement.
According to the report, Apple has chosen the name iPhone XS for both of its upcoming high-end OLED iPhone models. The name makes sense on paper, as Apple tends to name their phones numerically and has been known to attach an “S” on several follow up models. For example, we had the iPhone 4 and its successor the iPhone 4s.
However, Apple did not follow the same naming process as with previous releases by naming their 2017 model the iPhone X. The logic behind the decision was that Apple was celebrating the 10th anniversary of the iPhone and the letter “X” is the Roman numeral for 10. While there is nothing wrong with the name as a standalone, it is the decision to add the “S” to the latest model that has the Internet scratching their collective heads and poking fun at the situation.
Apple’s marketing department may have overlooked the fact that most people pronounce the X in iPhone X phonetically rather than its numerical equivalent. Instead of calling it the iPhone “Ten,” most people call it the iPhone “EX.” By choosing to call their latest model the iPhone XS, you can expect a multitude of people pronouncing both letters phonetically making it the iPhone “EX ES.” As you can imagine, it did not take long for social media to take notice.
Yep, I’m the guy that always called the Mac operating system “Oh-Es-Ex” and the new iPhone will forever be the “iPhone Ex” to me.
— Rob Emslie
[The information provided in this article has NOT been confirmed by Apple and may be speculation. Provided details may not be factual. Take all rumors, tech or otherwise, with a grain of salt.]