Apple’s Fall Keynote, New Product Unveilings Might Take Place Sept. 12

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Apple’s annual fall keynote event is fast approaching. And while we don’t know the exact date yet, one tech journalist has made a few educated guesses.

Many of us know that the Cupertino tech giant typically announces new iPhones (and other devices) in September. We have no indication that this year will be different, so we can probably safely assume new Apple handsets are arriving next month.

But CNET’s Lynn La goes a step further than that. As she pointed out in a recent article, Apple has followed a mostly consistent pattern for its fall releases — at least for the last six years.

Apple typically announces new fall hardware on a Tuesday or Wednesday. Similarly, the company’s fall keynote has traditionally taken place before the second week of September is over.

As La notes, that leaves us with four possibilities as far as this year’s keynote date: Tuesday, Sept. 4; Wednesday, Sept. 5; Tuesday, Sept. 11; and Wednesday, Sept. 12.

But there’s another factor at play here: Labor Day. Going by Apple’s historical release schedule and the fact that Labor Day falls on Sept. 3 in the U.S. this year, it’s likely that Apple will announce new products the following week.

That leaves two prominent possibilities: Tuesday, Sept. 11 and Wednesday, Sept. 12. Since Apple probably wants to avoid making big announcements on Sept. 11 (for obvious reasons, as La points out), that leaves Wednesday, Sept. 12 as the likeliest candidate.

The CNET editor also notes that, going by Apple’s past patterns, the iPhones will start shipping out to customers the following Friday — Sept. 21.

Of course, we should state that you should take this timeline with a grain of salt. It’s speculation based on well-documented, repeated patterns. But it’s still speculation.

New Products to Expect at Apple’s Fall Keynote 2018

As far as what will be released at this year’s fall event, the lineup will be jam-packed with new products. Expect a trio of new iPhone X-like handsets, new iPad Pro devices with Face ID, and new larger Apple Watch models, among others.

New Mac hardware and AirPower could also be on the docket. Of course, as Apple showed us with the press release announcement of its 2018 MacBook Pro lineup, it’s perfectly possible for it to debut new Mac hardware and accessories before its fall keynote.

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