One Thing from Apple’s Event That Absolutely Blew My Mind

Of course, there were plenty of impressive announcements made at Apple’s 2021 fall event, including the AirPods 3, Apple Music Voice Plan, and new HomePod mini colors, but one thing blew my mind the most — the all-new MacBook Pro.

The amount of added features to the new MacBook Pro seemed to be endless as the Apple event played out. Besides having the most advanced connectivity ever with added ports, including the HDMI port, SD card reader, and MagSafe 3 connector, there is so much more this new Macbook Pro brings to the table.

The most interesting choice on Apple’s part might be the removal of the controversial Touch Bar, which was added to the MacBook Pro in 2016. It has been replaced by a set of physical function keys. I didn’t mind the Touch Bar because the keys it features are ones I look down to press anyways, but some people understandably prefer the feel of physical keys.

Apple is referring to the upgraded MacBook as the
“most powerful MacBook Pro ever,” and I can’t disagree. It is redefining the capabilities of the high-tech notebook with up to 13x faster graphic performance and 11x faster machine learning.

Digital creators are being spoiled by the new display features such as the Liquid Retina XDR, ProMotion display, 1,600 nits peak brightness, 1 billion colors, and 10,000 mini LEDs.

As for production enhancements, camera and sound quality made huge leaps. With the three studio-quality mics, 60 percent lower noise floor, and six-speaker spatial audio sound system, you can easily create a masterpiece from the comfort of your home. Not to mention the insane amount of memory bandwidth and unified memory to effortlessly hold your work.

The powerhouse of the MacBook is the new M1 Pro and M1 Max chips, which allow pros to do more than ever before. If I were a graphic designer, video editor, podcast host, or any kind of producer, I’d be getting my hands on the new MacBook Pro as soon as it becomes available on October 26.