You Can Now Buy These Genuine Apple Devices Directly from Amazon

A slew of new Apple products has debuted on Amazon in the U.S. today, including the latest iPad, Apple Watch, and Mac models.

The products hit the online storefront just a couple weeks after Amazon and Apple inked a new deal to begin offering more of the latter company’s devices on the platform. Those products are now being offered directly from Apple.

Currently, the Apple lineup on Amazon includes the Apple Watch Series 4, the latest iPad Pro models, new MacBook, MacBook Pro and MacBook Air devices, and the iMac, iMac Pro, Mac Pro and Mac mini.

There are also a variety of other Apple products, including new Apple Watch band options, Beats headphones, AirPods and Mac accessories like the Magic Mouse 2.

As you might expect from products sold by Apple directly, the prices are consistent with the company’s devices elsewhere.

Still, Amazon being Amazon, there are some discounts to be found — MacBook models are retailing for about $100 off, while certain MacBook Pro configurations are being sold for up to $300 less than normal.

Which Products Aren’t Available?

Notably, iPhones are not currently being offered on Amazon. But that should change in the near future as the Apple-Amazon deal also indicated that the iPhone XS, XS Max and XR would soon be sold on the platform.

HomePod, on the other hand, won’t see an Amazon release since it is a direct competitor to Amazon’s own Echo lineup of smart speakers. It’s worth noting that Google Home is also absent from Amazon.

Most of the product listings on Amazon feature noticeable Apple-branded banners. Direct Apple products indicate that they are shipped and sold by Amazon.com

Before the new partnership, Apple products on the retail site were sporadic and were typically offered by independent third-party resellers. This change will obviously standardize the Apple products sold on the platform.

As part of the partnership, those third-party product listings will be removed on Jan. 4, 2019. Third-parties will be barred from shipping Apple products to Amazon warehouses starting Dec. 1, 2018. They’ll need to apply to be Authorized Apple Resellers to sell Apple products after that.

The deal may bode well for Apple, Amazon and consumers — since buyers will see a greater variety of Apple products on Amazon and should have more peace-of-mind buying new Apple products directly from the company themselves.

On the other hand, the partnership may hurt small, third-party retailers who will no longer be able to sell “Designed in Cupertino” products on the platform.

In addition to the U.S. launch, reports indicate that some Apple products are showing up in the France Amazon storefront today. The agreement states that new Apple products will also hit Amazon’s retail platform in the U.K., Germany, Italy, Spain, Japan, and India.