Apple back in April announced the full-on overhaul and re-branding of its device trade-in program. Dubbed Apple “GiveBack”, the revamped initiative introduced a number of new monetary incentives and conveniences for customers looking to trade-in their used Apple gear for the latest and greatest.
Ever since its rebranding, and the launch of all-new devices like iPhone XS, XS Max and iPhone XR, Apple has been promoting its GiveBack program as the most environmentally conscious and financially rewarding avenue for disposing of your older and/or worn-out Apple tech.
Ahead of its 2018 iPhone unveiling event back in September, Apple moved to generously increase the average trade-in credit for devices — like the iPhone X (up to $525), giving potential upgraders an even sweeter incentive to trade-in and trade-up to a cutting-edge iPhone.
iPhone XS/XR for Less
Now, in the wake of its four-day Holiday sales event which saw the tech-giant dole out $50 to $100+ gift-cards with the purchase of select new products, Apple has revised its trade-in program once again.
Apple is now offering customers trading in select iPhone models up to $100 in additional credit towards the purchase of a brand-new iPhone XS or XR, according to the company’s updated GiveBack landing page.
Apple is (for a limited time only) giving additional store credit to those trading in certain models, with values now reflecting an addition of between $25 and $100, depending on which model you plan on trading in.
Apple appears to offer the maximum $100 bonus to those trading-in an iPhone 6 Plus or iPhone 6s/6s Plus, which will garner a total trade-in value of $200, or $250 for the 6s Plus.
Other big incentives include a $75 additional credit when trading in an iPhone 6 or iPhone 7.
And while there’s currently no indication of how long these additional trade-in credits will be applicable, we would recommend that anyone wanting to partake of this deal act as quickly as possible to secure your additional trade-in credit.
All About the Numbers
What’s most interesting about this modified trade-in promotion is that it’s coming on the heels of several bombshell reports and supplemental evidence suggesting that Apple’s newest devices (particularly, the all-new iPhone XR) are not selling as well as expected.
From that vantage point, analysts might view Apple’s modified promotion as even firmer evidence that new iPhone sales are weaker than expected. And especially so, in light of the company’s recent move to discount the iPhone XR for customers in Japan who are willing to sign onto a two-year agreement with the regional wireless provider, NTT Docomo.
Unfortunately, since Apple announced it would henceforth no longer reveal iPhone sales figures during its quarterly earnings calls, only time will tell if this, and the other current promotions like it, pay off.