iPhone 8’s Stellar Battery Life Will Skyrocket Sales

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Apple’s upcoming flagship will have longer battery life, along with a bevy of other highly anticipated new features such as wireless charging, an edge-to-edge OLED display, and fingerprint scanner, according to Morgan Stanley analyst Katy Huberty.

Morgan Stanley has raised Apple’s stock price target accordingly from $150 to $154 in anticipation of high demand for the upcoming iPhone. Earlier this week, Apple’s stock closed at a record high $136.68 on the back of Huberty’s positive research note.

Huberty’s research note, which was acquired by Macrumors, states:

“In addition to more modest updates to current iPhone SKUs, we expect Apple to launch a higher priced device with AMOLED display that allows for a curved form factor and longer battery life, wireless charging technology, 3D sensors, and more advanced AI software capabilities. While we see accelerated upgrades for Apple’s highest end users in all regions, our work suggests China users are especially sensitive to new technology and form factor changes.”

Huberty writes that high demand for the so-called “iPhone 8” in China will help drive a greater volume of sales in the upcoming “supercycle”.

The Morgan Stanley note corroborates an earlier report from KGI Securities analyst Ming-Chi Kuo, who wrote that the iPhone 8 will adopt a stacked logic board design to make room for a bigger battery. Kuo added that the phone’s battery life would also be bolstered by the integration of an OLED panel, as they are “more energy-efficient than their TFT-LCD counterparts”.

These adjustments, combined with software enhancements and the integration of more efficient chipsets, ought to boost the iPhone 8’s battery life noticeably, driving up demand and enticing people to upgrade their devices.

Featured Image: Handy Abovergleich
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