Beats Teams up with Undefeated for Bold Tiger Camo Accessories

Beats by Dre Teams up with Undefeated for Tiger Camo Accessories
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Beats By Dre has once again teamed up with lifestyle brand Undefeated with the release of new limited edition versions of the Beats Pill+ portable speaker and the BeatsX earphones.

Both limited edition products sport Undefeated’s signature tiger camouflage pattern in olive, tan and black. The Apple-owned Beats by Dre said that the new collection is “designed for the ones dedicated to staying ahead of the game.”

“Back the underdog. Push boundaries. Take a stand,” the Beats splash page reads. “That’s what Beats and UNDEFEATED both believe in, which is why we joined forces for a third time with this must-have collection.”

  • The BeatsX Earphones are available for $179.95 in an olive and black color scheme, with a military survival kit-inspired orange Undefeated logo. The matching carrying case sports the Undefeated tiger camouflage pattern.
  • The Beats Pill+ speaker is available for $199. The speaker mesh is clad in the tiger camouflage and black, and will feature the same prominent orange Undefeated branding. It’ll also ship with a unique accessory not included with most Beats Pill+ speakers: a fabric carrying case in an olive green shade.

James Bond, Undefeated’s co-founder, says that the company’s signature tiger camouflage is inspired by hip-hop culture. Bond added that “it’s a metaphor for falling into the shadows but still being heard.”

This isn’t the first time that Beats by Dre and Undefeated have partnered for a limited edition collection. The two companies teamed up in 2013 to offer headphones in a similar olive green shade.

Apple’s Beats brand is known for partnering with designers, fashion houses and other high-profile firms for special edition products. In July 2017, Apple collaborated with French luxury fashion house Balmain and Kylie Jenner for a collection of gold-tinted accessories. Prior to that, the accessory maker also partnered with American Alexander Wang and Italian design house Fendi.

The special edition Undefeated accessories are currently available to purchase from Beats by Dre’s online store, as well as from Undefeated’s website.

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