Augmented Reality Literally Brings These Wine Bottles to Life

Curtis Park Market and 19 Crimes have the Facebook community abuzz with a new viral video showcasing the winery’s dip into augmented reality.

What’s so intriguing about these wine bottles, as you can see in the Facebook video below, is that they take advantage of new AR capabilities in the iOS and Android operating systems. By downloading the winery’s 19 Crimes app on your smartphone, and hovering your camera lens over one of its many bottles as shown, AR kicks in and the figure printed on them instantly “comes to life” — telling the details of their unique experience “forging a new country and new lives, brick by brick.”

“Nineteen crimes turned criminals into colonists. Upon conviction British rogues guilty of a least one of the 19 crimes were sentenced to live in Australia, rather than death. This punishment by transportation began in 1783 and many of the lawless died at sea. For the rough-hewn prisoners who made it to shore, a new world awaited.”

Pretty cool, isn’t it? This is certainly among the more clever implementations of AR we’ve seen — however it’s merely the latest in a myriad of clever, innovative, and useful utilities made possible by ARKit.

Download 19 Crimes and try this experience using an iPhone or Android device. And for those who aren’t able to make it up to Curtis Park Market, not to worry — 19 Crimes might actually be available at a booze or food market near you.