Apple to Hold Mysterious Four-Day Shopping Event This Week

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Apple has announced that it will hold a special four-day Shopping Event that will kick off on Black Friday, Nov. 23.

The Cupertino tech juggernaut began sending out emails on Monday teasing the upcoming so-called Apple Shopping Event. There’s also a web page dedicated to the 2018 shopping event.

When it was first launched, the page had a tagline that read “Friday was just the beginning.” Now, it offers Apple account users an easy way to add the event to their calendars.

While that page is currently blank, we assume that it will be populated with more details and deals come Friday.

As mentioned, the event will reportedly start on Friday, Nov. 23 and will last through Monday, Nov. 26 — which is Cyber Monday, another popular shopping holiday in the U.S. and across the globe.

It’s not currently clear what the 2018 Apple Shopping Event will entail, but presumably, the company will offer discounts on its products. Alternatively, it could bundle a special offer or gift with each purchase.

Last year, Apple held a similar Black Friday event in which it offered Apple Store gift cards (up to $150 in value) with purchases of certain iPhone, iPad, Apple Watch and Mac products.

It’s worth noting that Apple hasn’t historically offered as great of deals on Black Friday as many third-party shopping events.

We’ve previously some early Black Friday deals on Apple products, and you can expect some great discounts on products from third-party retailers like Target and Best Buy.

But this year, Apple could surprise consumers by offering more substantial deals and lower prices on its various devices. It’s also possible that Apple will rotate the deals that are available on each day, like Amazon’s Black Friday Week event.

In either case, we recommend that you check out Apple’s event page for more details when Black Friday rolls around.

A few days ago, Apple also posted its annual 2018 holiday gift guide. That, however, isn’t a special shopping event as much as it is a roundup of Apple’s newest devices and products.


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