Not even two-months have passed since Apple unveiled its latest iPhone 8 and iPhone X flagships. And while initial reports have conflicted with regards to demand for the iPhone 8, specifically, an ominous report published by Reuters this week claims that Cupertino could soon decrease production of the handset by as much as 50% — in a move that would reportedly allow the company to channel its energies more on the next-generation iPhone X due out in the fall of 2018.
If true, this would mark the first time that Apple has willfully decreased production of a new iPhone model so shortly after its launch, the report goes on to add, citing comments from a number of telecom and industry sources, as well as one unnamed source with knowledge of Apple’s imminent plans.
What’s Going on with iPhone 8?
Breaking from tradition, Apple has yet to reveal its iPhone 8 and 8 Plus sales figures from launch day, and we likely won’t know exactly how the iPone 8 duo is performing until the company is forced to spill the beans during its next earnings report.
Still, since its launch in mid-September, reports have for the most part conflicted with regards to iPhone 8 sales performance, with some even going so far as to suggest the models have seen the lowest adoption rates of any iPhone model in the last five-years. KGI Securities analyst Ming-Chi Kuo, meanwhile, acknowledged that while demand for the iPhone 8 duo was weak on launch-day, he remains optimistic about overall iPhone 8 sales based on the presumption that consumer demand is split evenly (50/50) between it and the upcoming iPhone X.
In one of his earlier research notes, Kuo also said he believes iPhone X sales could reach as high as 40 or 50 million units — even within just hours or days of its launch. However, while this would certainly be a milestone achievement for Apple (especially in light of the iPhone X’s four-digit price tag) we also need to factor in that production of the first AMOLED and Super Retina-equipped iPhone has been thwarted by a number of persistent manufacturing issues.