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All Three Upcoming iPhone Models Expected to Feature ‘True Tone’ Displays

iPhone 8 OLED Concept Image

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All three of Apple’s upcoming iPhone models are expected to sport True Tone displays, according to a new report. The trio of iPhones — tentatively named the iPhone 7s, the iPhone 7s Plus, and the OLED-equipped iPhone 8 (or iPhone Edition) — will all include a full spectral ambient light sensor, according to a research note by investment bank Barclays obtained by MacRumors. The four-channel sensor suites are expected to be produced and supplied by AMS, a semiconductor manufacturer based in Austria. According to the note, the addition of these sensors are estimated to be a “material step-up in content from the $0.60 range to $1.00.”

True Tone technology displayed on iPad Pro.

True Tone works by sensing the ambient light in a given environment, and adapts a device’s display color temperature and intensity accordingly — similar to the Night Shift feature introduced in iOS 10, but not just for nighttime use. In a dimly lit room, for example, the display might be warmer and yellower. While outside, it might appear cooler and bluer. The effect, Apple says, is a natural and comfortable viewing experience, more akin to looking at a sheet of paper than a display. Currently, the only Apple device with True Tone technology is last year’s 9.7-inch iPad Pro (this year’s 12.9-inch iPad Pro refresh is also expected to get a True Tone display).

Interestingly, it was rumored last year that the iPhone 7 would be the first Apple smartphone to sport True Tone technology, but that wasn’t the case. On the other hand, it would make perfect sense for Apple to include True Tone as a feature on its trio of iPhones this year — especially considering the rumored new features and radical redesign of Apple’s 10th anniversary flagship.

On a side note, the Barclays investment note tentatively calls the trio of smartphones the iPhone 7s, iPhone 7s Plus and iPhone 8 — while we’ve heard that naming convention before, it’s important to note that there are conflicting rumors as to what monikers Apple will ultimately adopt for its three iPhones. So take any rumored names with a grain of salt.
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