Apple is known for its high-priced flagship phones. You don’t have to look any further than last year’s iPhone 11 Pro, which is available for an eye-popping $999. Apple may buck this trend in the next iPhone, offering the iPhone 12 lineup with prices starting at just $649.
Tiered iPhone 12 Pricing
On his Twitter account, Apple leaker Jon Prosser claims the iPhone 12 would go on sale with prices starting at $649. The company is rumored to be working on four iPhone 12 models – two lower-cost models and two flagship Pro models. Pricing would be as follows:
- 5.4-inch iPhone 12: $649
- 6.1-inch iPhone 12: $749
- 6.1-inch iPhone 12 Pro: $999
- 6.7-inch iPhone 12 Pro Max: $1,099
If this rumor pans out, the entry-level iPhone 12 model will become Apple’s lowest-cost device equipped with an OLED display. All models are expected to ship with support for 5G wireless technology.
Apple last year introduced the iPhone 11, a scaled-down version of the iPhone 11 Pro. The iPhone 11 was the low-cost model with a price tag that started at $699 as compared to the $999 for the iPhone 11 Pro. Apple lowered the price of the iPhone 11 by using a lower resolution LCD instead of the OLED screen found on the iPhone 11 Pro, along with using two camera lenses rather than three.
The Pro models have a Telephoto camera lens to go along with the phones’ Ultra Wide and Wide lenses. Apple likely is keeping this divide between the regular and Pro models by including a dual-lens camera in base iPhone 12 models and three camera lenses with LiDAR on the Pro Models.
Prosser has a respectable track record, accurately predicting the launch date for the iPhone SE 2nd generation. This information on the iPhone 12 reportedly came from the same source. Even if the prices change before launch, we expect Apple to keep with its existing pricing structure with the entry-level model debuting with a lower price tag in the $600-700 range.
Apple likely will unveil the iPhone 12 sometime this fall, possibly along with new Apple Watch hardware and iOS 14.