With WWDC 2018 now in the rear-view, all eyes are focused expectantly on what Apple has in store for its next big event, where the company is poised to unveil a total of three new iPhone models.
According to the current slate of rumors, these models will include two new flagship iPhones featuring 5.8- and 6.5-inch OLED displays, in addition to a 6.1-inch LCD-equipped model, which Apple plans to position as a mid-range offering.
In a move that could reflect consumer’s lukewarm response to its thousand-dollar iPhone X, a report published this week corroborates the idea that Apple will produce and (hopefully) sell far more LCD iPhone models than it will of the higher-end OLED varieties.
Published earlier this week by The Wall Street Journal, the report cites industry executives and Far East supply-chain sources with “direct knowledge of production plans” who indicated it’s true — Apple’s original plans called for an even balance of LCD and OLED panel orders for this year’s iPhone models; but added that the company ultimately changed its plan “at some point” along the line, opting to up its order for 6.1-inch LCD panels while reducing its OLED display orders.
Reports published earlier this year, including a research note by former KGI Securities analyst Ming-Chi Kuo, appear to corroborate Apple’s decision. Back in February, Kuo noted for example that in the face of lukewarm iPhone X sales, Apple will likely end up placing a larger order for the 6.1-inch LCD model than it will for the higher-priced OLEDs.
iPhone Price Wars
Unsurprisingly, this week’s WSJ report cites the staggering cost of iPhone X as the reason Apple may have decided to shift focus more towards its LCD iPhone model.
To be sure, all three iPhones expected out sometime this fall are slated to feature similar iPhone X-inspired designs, complete with ‘the notch’, TrueDepth and Face ID camera systems, wireless charging and edge-to-edge displays.
It was reported earlier this year that Apple may consider reducing the price of its iPhone X replacement and its Plus-sized counterpart, with this year’s 5.8-inch OLED model retailing for between $800 and $900, whereas the company’s 6.5-inch iPhone X Plus will more than likely retail for around $1,000 like the current iPhone X.
Lending support to Apple’s newly rumored iPhone development plans being on the right side of the history is another report from earlier this year which suggested the company’s 6.1-inch mid-range iPhone model could sell for as little as $550, which, if true, will most certainly see it sell like hot cakes.
Which of Apple’s 2018 iPhone models are you upgrading to? Let us know in the comments!