Apple Unveils New Sport Bands for Apple Watch

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The already-popular Sport model of the Apple Watch comes with a high quality synthetic rubber band in a small variety of colors. Although there are already quite a few third-party bands on the market, users that want an official Apple band currently have to settle for their current selection of white, black, green, blue, and pink. However, several photos circulating around the internet suggest that Apple may be looking to add more colors to the Sport band spectrum.

Former professional English rugby player, Will Carling, recently posted a photo of himself wearing an Apple Watch with a red band on Twitter. Although he claimed that the band was “a special one” in a comment, Apple may be looking to add a red band to its product line.


Late last week, a photo showing off an array of new band colors surfaced on Instagram. During a PR tour for the watch, several of Apple’s key employees visited Milan for a Design Week event at the Salone Del Mobile Design Fair. During the event, Apple’s design chief Jony Ive unveiled several exclusive Sport bands in a variety of colors. Italian philanthropist Umberta Gnutti Beretta, who attended the event, posted an Instagram photo showcasing several new Sport band colors. Several “flesh-tone” colors are visible, as well as yellow, red, and dark blue bands.


At the moment, it’s unclear if and when the new bands will be available to the public. At the moment, only the five original-colored bands are available for pre-order on Apple’s website. Rumor has it that Apple is looking to introduce several new materials for the watch cases later this year, and it’s a safe bet that new band colors will be made available, as well.

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