Apple and Amazon have inked a new deal that will see an expanded selection of Apple products being sold via Amazon’s online storefront in several countries.
The e-commerce juggernaut announced on Friday that it’ll soon start selling many more Apple devices directly, according to a statement provided to CNET. That includes Apple’s latest products, such as the new iPad Pro models, iPhone XR, iPhone XS and Apple Watch Series 4.
At launch, the expanded availability will be available in the U.S., U.K., France, Germany, Italy, Spain, Japan and India.
Though there’s no firm launch date for the Apple devices, CNET reports that the new products will hit Amazon’s marketplace in those regions “in the coming weeks.”
“Amazon is constantly working to enhance the customer experience, and one of the ways we do this is by increasing selection of the products we know customers want,” an Amazon spokesperson said. “We look forward to expanding our assortment of Apple and Beats products globally.”
When the products become available, customers should see a greater variety of new Apple devices at standardized prices — similar to what you’d get at a brick-and-mortar Apple location or through Apple’s current suite of authorized retailers.
Apple Products on Amazon
That’ll be a shift from the current situation on Amazon. Most Apple products are unavailable, or only sold through third-party retailers with varying conditions and prices. Many of those products are third-party refurbished and don’t come with Apple’s warranty or any guarantee of optimal condition.
On the other hand, Apple does currently sell Mac notebooks and Beats products through Amazon’s storefront.
CNET adds that the change could be a big win for Amazon, who will have a suite of electronics from a popular tech juggernaut just before the busy holiday shopping season. Apple may benefit from the new avenue for selling its devices.
Some new Apple products won’t be available on Amazon, however. That includes HomePod, which competes directly with Amazon’s own line of Echo smart speakers and hubs. It’s worth noting that Google’s Home lineup is also not sold on Amazon.
The deal constitutes another change, too. Reportedly, only authorized Apple resellers will be allowed to sell Apple or Beats products through Amazon’s storefront.
It will obviously be a boon for consumers, who will see a greater variety of products — and may be able to buy those products with more peace of mind. But it’ll also hurt small resellers who flip iPhones or Apple Watches shortly after they are released.
Third Party Retailers
Third-party, non-authorized retailers will have their new or used Apple products removed from Amazon starting on Jan. 4, 2019 under the new agreements. They also will be barred from shipping Apple products to Amazon warehouses starting Dec. 1.
If they’d like to continue selling Apple products, they’ll need to be authorized by the Cupertino tech giant.