Ever since the rumor mill began swirling around Apple’s iPhone 7 early last year, we’ve heard quite a bit about different-colored variants that would ultimately hit the market, and now it appears that Cupertino has settled on a viable — and might we add, beautiful — color option to woo late adopters of its most powerful iPhone yet.
On Tuesday morning, following a brief period of scheduled web maintenance, Apple quietly made available its iPhone 7 and iPhone 7 Plus handsets boasting a gorgeous deep Red casing. As if the model, in itself, wasn’t beautiful enough, expectant customers who’re looking to upgrade to the newest (and most eye-popping) color of the iPhone family will be happy to know that a portion of their purchase will directly benefit Apple’s ongoing (Product)Red campaign.
Launched nearly a decade ago in collaboration to U2’s (Red) campaign, the Cupertino-company’s (Product)Red devices have supported various HIV/AIDS programs around the world, including those that offer vital services like counseling, testing, and preventive medicine to help thwart the spread of the horrendous disease from mother to child — in the countries that truly need these services the most. According to AppleInsider, sales of Apple’s (Product)Red devices, to date, have raised over $130 million for this ongoing humanitarian effort.
Every (Product)Red purchase — whether a special edition iPhone 7, iPhone 7 Plus, or otherwise — contributes directly to this global fund to help fight AIDS. In addition to the new iPhone 7 and 7 Plus, however, Apple also offers a slew of different (Product)Red devices, including cases, headphones, smart batteries, Apple Watch bands, and more.
Aside from the beautiful new color-scheme, which features a deep, matte Red all around the back and sides of the device, the front of it is adorned in the traditional White color of Silver, Gold, and Rose Gold iPhones before it. The handsets also embody the same iPhone 7 and iPhone 7 Plus, internally, boasting Apple’s A10 Fusion SoC, upgraded camera optics, IP67 dust- and water-proofing, and much more.
The (Product)Red iPhone 7 and iPhone 7 Plus will be offered starting this Friday, March 24th, in either 128 GB or 256 GB storage capacities — starting at $749 for the 128 GB, 4.7-inch iPhone 7, and $869 for the 128 GB, 5.5-inch iPhone 7 Plus. Those price points are unchanged from those of the original iPhone 7 family, which will still be available in the Silver, Gold, Rose Gold, Matte Black and Jet Black color options — however, if you’ve been holding out for the iPhone 7 or iPhone 7 Plus, now is a great time to scoop up your very own, and help a worthy cause in the process.
Will you be picking up a (Product)Red iPhone 7 this Friday? Let us know in the comments!