Apple’s fall event, known as the “Hey Siri” event, began with coverage of the Apple Watch. Tim Cook introduced Apple exec Jeff Williams to debut new Apple Watch features and accessories.
Williams began by showcasing the new Apple Watch operating system, Watch OS 2. The OS will feature new Watch faces, third-party complications, and transit to Maps. Even more importantly, Williams introduced the addition of new native apps to the Apple Watch.
A Facebook Messenger app was displayed, as well as iTranslate (with support for over 90 languages), and a GoPro app, that allows the user to control the camera and work as a viewfinder all from the user’s wrist.
Medical app Airstrip was also heavily demoed, featuring live monitoring for patients – the app was shown monitoring a pregnant mother-to-be, detecting and playing back her baby’s heart beat to her. It is clear that Apple is positioning the Apple Watch as the next go-to device within the medical industry. Watch OS 2 will be made available to users on September 16th.
Williams also debuted several new looks for the Apple Watch. A new collection of bands and faces from Hermes feature stylish, hand-stitched leather, including a “double tour” band that wraps twice around the user’s wrist.
New Rose Gold and Gold finishes for the Apple Sport were shown, as well as several new Sport bands – a “fall collection” will have several brightly-colored and more natural hues available, and the red band that was leaked on Twitter earlier today was also displayed. The new watches are immediately available for shipping.