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Citing how Apple’s all-new 2016 MacBook Pro with OLED Touch Bar is “a huge disappointment,” Microsoft suggests in a recent blog post that the tides are finally turning in favor of the company’s Surface line of self-branded personal computers as the company is currently riding high on what it’s calling “the best month ever for consumer Surface sales” following a number of Black Friday promotions for the Surface Pro 4.
While Microsoft’s representatives failed to elaborate on the actual sales figures, the company alleges “more people are switching from Macs to Surface than ever before,” adding how it believes that many MacBook Pro fans were disappointed with the new machine’s pricing and feature set.
Microsoft also alleges that its recent stint of MacBook trade-in promotions — under the terms of which the company will literally pay you to trade in your MacBook for a Surface — have paid off tremendously, prompting an influx of new Surface Pro and Surface Book users to jump ship and migrate to Redmond’s court — although the company still remained mum on the financial details, or approximately how many MacBook users actually took them up on the trade-in offer.
“Our trade-in program for MacBooks was our best ever, and the combination of excitement for the innovation of Surface coupled with the disappointment of the new MacBook Pro — especially among professionals — is leading more and more people to make the switch to Surface,” said Brian Hall, Microsoft’s Vice President of Marketing.
While he was at it, Hall also alleged that his company’s innovative new Surface Studio (aka “the iMac killer”) and the 13.5-inch Surface Book with Performance Base, were having “their best holiday season ever,” according to AppleInsider.
Additionally, citing the high-end Surface Book’s overwhelming success, Microsoft said it’s working to expand availability of the device. And that not only is the machine now available in Australia and New Zealand, but it will also be released in a number of other, international markets, including the U.K., China, France, by the end of the first quarter of 2017.
Of course, while the notorious Apple vs. Microsoft rivalry spans the last few decades, Apple was quick to the punch to defend its new MacBook Pro, citing that it was “anything but a disappointment at launch.” In fact, Phil Schiller, Apple’s Senior Vice President of worldwide marketing, recently suggested that initial demand for the new Touch Bar-equipped MacBook Pro models has thus far exceeded that of any MacBook Pro release in history.
“We are proud to tell you that so far our online store has had more orders for the new MacBook Pro than any other Pro notebook before,” Schiller said. “So there certainly are a lot of people as excited as we are about it.”
Would you trade in your MacBook Pro for a Microsoft Surface? Why or why not?
Let us know in the comments!