Survey Says Half of Americans Are Excited By Apple’s New iPhones

Iphone Xs Launch Day Credit: Apple
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The results of a Harris poll which sought to measure consumer response to this year’s iPhone launch have been published, and reveal a number of interesting statistics about how the American public is reacting to Apple’s iPhone XS, XS Max, and iPhone XR.

The survey culminated in a poll comprising responses from 1,001 adult participants, and with a margin of error of about +/- 3.1%, the findings most notably reveal that about half of Americans were overall impressed by the new iPhone lineup, with some 26 percent describing the models as ‘exciting’, and another 22 percent, ‘innovative’. 

These numbers align quite nicely with the results of our own recent Twitter poll, which revealed that about half of respondents planned to order an iPhone XS or iPhone XS Max.

Not everyone is impressed with the new models, however..

In an interesting twist, the single-largest group of respondents (at 28%), noted how they thought the launch was ‘as expected’ — meaning they believe Apple failed overall to bring anything new or noteworthy to the table this year.

Moreover, there were apparently about a quarter of Americans who reacted negatively to the iPhone launch. The poll revealed that around 9 percent of respondents found the new iPhones ‘boring’ and ‘underwhelming’, while 5 percent found them ‘confusing’ and 2 percent, ‘disappointing’.

Sticker Shock

Perhaps unsurprisingly, the poll also found there was some sticker-shock when those planning to upgrade their phone were informed of the new iPhone XS/XS Max’s price. At that point, there was an 11 percent reduction in the number of respondents who indicated they were likely to purchase either of them.

Those interested in the iPhone XR, meanwhile, were undeterred by its sticker price, and there was no reduction whatsoever in the number of respondents who intend to purchase it when they were informed of its price.


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