Apple Publishes its Annual Holiday 2018 Gift Guide

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With just 40-days left to shop for all the dearly beloved, hard-working and otherwise gift-worthy people in your life, Apple is hoping to capture and captivate your interest with some of its most recent and innovative new devices.

On Thursday, the company published an updated landing page outlining its annual holiday gift guide. For 2018, the guide features an easy-to-follow and colorful display of the latest Apple devices, inviting shoppers to check out “The latest devices. The essential accessories” and “Discover the perfect combination for everyone on your list.”

The categories for this year’s gift guide have been thoughtfully organized into several, color-coordinated categories, each consisting of Apple’s top picks.

Unsurprisingly, as its “top three picks” for the first category this year, Apple is recommending its all-new $999 iPhone XS, along with its $159 AirPods truly-wireless earbuds, and the Apple Watch Series 4 (starting at $499).


Continuing down the page, we’re treated to a colorful selection of iPhone XS Leather cases and color-matching Apple Watch bands starting at $49. In the second category, the all-new $749 iPhone XR, $49 Leather cases to protect it, and (just for good measure?) the $349 HomePod are all showcased as the ultimate gifts to give and get season.


The rest of the page is littered with a beautiful spread of images and links to the products pictured.

All in all, Apple covered a wide-range of products this year, including new Mac computers like the $1199 13-inch MacBook Air with Touch ID, the Apple TV with 4K video, and an assortment of Apple-branded accessories for the latest iPhone, iPad Pro, Apple Watch Series 4 and Mac computers.


Interestingly, while previous Apple holiday gift guides have featured some extent of third-party products and accessories offered through Apple, the company appears to focus exclusively on its own products this year.

In addition to the gift guide, Apple on Thursday launched its usual extended holiday return period, which affords customers a generous extension to its standard 14-day return policy – just for the holidays. With few exceptions (i.e., open software or badly damaged gadgets), Apple products purchased via Apple online or at an Apple Store between November 14 and December 25, 2018 are eligible to be returned through January 8, 2019.

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