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There’s a wonderful new development already available for Apple Music customers. College and university students can now subscribe to the music streaming service at half price, or for only $4.99 per month. Apple is looking to grow their subscriber base as the service reaches the end of its first year. The discount will be available first to students in the USA, UK, Germany, Australia, and a few other nations. More countries will be able to get the discount in the future, according to Todd R. Weiss from eWeek.
Students need to be enrolled in an educational institution recognized by Apple. Then current and future qualifying Apple Music subscribers can begin to receive the discount. The lower rate is good for up to four years. Similarly, Spotify has a similar discount for students. It’s unclear if it’s necessary to have an “.edu” e-mail account, as many other student offers require. It’s likely students will welcome this new development, arriving not long after Apple stated there will be major changes coming to Apple Music.
Weiss suggests the discount move might be in response to the negative news at the end of April when Apple reported a 13% loss in revenue for the second quarter of 2016. It’s the first time in 13 years that Apple has reported a loss. “The company’s net income was also down in Q2 to 10.5 billion form 13.6 billion a year ago as sales of the company’s flagship iPhone smartphones leveled off, ending Apples enviable 13-year record of uninterrupted sales growth,” reports Weiss.
The discount could boost Apple’s profits at a time when there is an accumulation of negative financial news for the company. Even if it means more customers are paying less than the normal rate, it may boost Apple’s subscriber base significantly. Plus, Apple has yet to announce what new features the iPhone 7 will have as well as the new changes Apple Music.
The combination of iTunes, music streaming and Beats audio give Apple the potential to have a real advantage in digital music entertainment. This new discount for students will help both consumers and the company, and it’s a great idea to take advantage of Apple’s new offer if one enjoys listening to music while studying.
Does $4.99 sound like a reasonable monthly subscription price to you? Let us know in the comments.