Amazon Prime Day Is Coming on July 11 & 12 with All-New ‘Invite-Only’ Deals

Amazon has officially announced the dates for its annual summer Prime Day sale, which, despite the singular name, will once again encompass two days this year: July 11th and 12th.

Prime Day will officially kick off at midnight Pacific time on July 11 (3 a.m. EDT) and run for 48 hours, through to the west-coast end of the day on July 12.

As the name indicates, Prime Day deals are available only to Amazon Prime members, although a free trial membership also counts. As usual, Amazon will drop new discounts every 30 minutes throughout the two-day period, but this year it’s also adding an extra twist in the form of special “invite-only” deals that Prime members will need to pre-register to be eligible for.

Invite-Only Deals

As Amazon explains, “Prime members can request an invitation to score some of Prime Day’s best deals that are expected to sell out.” The retailer will run some kind of selection process — likely random, although it hasn’t said — to choose which members be able to “purchase the item at the exclusive deal price.” Notifications for those selected will be sent out during Prime Day.

According to Amazon, some of the products in the “invite-only” deals program include 75% off Amazon Fire TV 43” Omni Series, 60% off Bulova Men’s Marine Star Chronograph, 55% off JBL Live 660NC Noise Cancelling Headphones, and 50% off FOREO LUNA 3 Facial Cleansing Brush. Amazon has a few others listed on its Prime Day page, and more will likely appear as we get closer to July 11.

Amazon is also making invite-only deals available in other countries where Prime Day is running, although each appears to have a different selection of products.

You can request an invitation for an eligible product by visiting its product page. You’ll see a Request Invite button if you’re signed in with an Amazon account with an active Prime membership. You can also start a free 30-day Prime Trial from here if you don’t have an active membership.

Once you request an invite, you’ll get an email confirming the request. If invited, you’ll get another email on Prime Day with a unique link to buy the product at the special deal price.

Amazon also notes in the fine print that invitations to purchase a product as part of this program are non-transferable and may only be used by the owner of the account to whom the invite is sent.

Make the Most of Prime Day

Even though Prime Day is still a couple of weeks away, Amazon is offering up some early deals that are available now and will run through to the end of Prime Day on July 12. This includes up to 60% off many Amazon Devices such as Fire tablets, Echo speakers, eero WiFi routers, Ring doorbells, and more.

Amazon is also offering several other advance deals and promotions on services such as Amazon Fresh, Prime Visa, eGift card offers, and more. Right now, you can sign up for three months of Kindle Unlimited for free, get a $15 Amazon.com credit for trying out the Amazon Photos app for the first time, and claim free games and in-game content.

As Prime Day gets closer, keep an eye out for more upcoming deals, and don’t limit yourself to just Amazon. Other major retailers like Walmart, Target, and Best Buy often put up their own deals to compete with Amazon, so you can find some great prices everywhere.