Soon after it was introduced in October of 2014, Apple Pay quickly became the most popular and widely accepted mobile payment system in the world. The service initially launched in the US with only a handful of partners and support by 220,000 vendors, but over the past two years, it has become accepted by most major banks across the US, Canada, China, Australia, New Zealand, Switzerland, France, Japan, and a host of other countries across the world, as well as millions of retailers and vendors.
Last May, Kohl’s became the first retailer to allow the use of Apple Pay with Kohl’s charge cards, and the first to integrate Apple Pay with their loyalty program, called Yes2You Rewards. Several other retailers, including Walgreens, followed suit soon after, allowing users to link their Balance Rewards loyalty program with Apple Pay. Thursday morning at the annual Consumer Electronics Show (CES), USA Technologies, a cashless transaction company known for its payment services at vending machines and other self-serve retail systems, announced that it is integrating its MORE loyalty and payroll deduction platform with Apple Pay. Once the integration is complete, Apple Pay users will be able to utilize the service at more than 300,000 vending machines and self-serve retail systems across the US, and earn rewards for doing so.
According to the press release issued by USA Technologies this morning, consumers making a purchase with Apple Pay “will be able to take advantage of exclusive offers, promotions and discounts toward future purchases at participating self-serve machines connected to USAT’s ePort Connect platform.” Users can purchase their desired items and earn/redeem loyalty points in one motion with Apple Pay. Even more convenient, users who aren’t currently enrolled in the MORE loyalty program will, according to the press release, “have the opportunity to instantly enroll and have the digital loyalty card added right to Apple Pay.”
The press release claims that “USA Technologies plans to roll out the technology to select unattended retail locations nationwide over the coming months,” and the technology was demonstrated Thursday morning at The Digital Money Forum at the CES. In addition to vending machines, USA Technologies will be introducing the technology to laundromats, self-serve kiosks, parking services, and more.