Everything You Need to Know About Apple’s Messages for Business

Running a business means you need to be available to your clients in as many ways as possible. This includes email, phone calls, and even through Apple’s Messages app.

That’s why Apple made it easier for businesses to connect with their clients via iMessage. This gives us the chance to talk to companies about any questions or issues we have with their products or services.

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It also gives us the security of knowing that we’re talking with a business that Apple has approved to be part of the Apple Messages for Business service (formerly known as Business Chat).

Whether you want to be part of Apple Messages for Business or just want to understand it, here’s everything you need to know.

What Is Apple Messages for Business?

Apple introduced Messages for Business as a way for companies to connect with their clients in a simple and secure way. 

This service allows both customers and companies to talk directly with each other via messages. It works just like iMessage; in fact, it’s all part of the same system.

Besides just talking to customers, businesses also have other options to enhance their experience. For instance, customers can use messages to make appointments, purchases, or payments with Apple Pay.

Apple also added a few extra features to Messages for Business in iOS 17.4. Businesses can now provide trusted information about transactions or the status of an order, send notifications about upcoming flights, alert users to possible fraud, and more.

Last but not least, using Messages for Business lets users know they’re talking with the actual company and not being targeted by a phishing scam. Companies will have an Apple-verified name and logo to let us know it’s actually legit.

How to Be Part of the Apple Messages For Business Service?

If you have a business, then using Messages for Business might be a great way to connect with your customers. While being part of the program is pretty straightforward, you do have to meet a few requirements.

For starters, you need to already have a messaging platform staffed by live agents that are available during business hours.

Besides that, Apple also requires your business to use an Apple-approved Messaging Service Provider, or MSP for short.

If you think your business is ready to join Apple’s service, you can go to the Apple Messages for Business page, read through the documentation, and get started.

Start Using Apple Messages for Business

Apple Messages for Business is a great solution for both companies and customers. This simple service gives customers confidence that they’re dealing with the actual company they want, and it helps businesses provide quick and responsive service for their customers.

While not every business will be eligible for Apple’s service, if your business is big enough, you should take advantage of Apple Messages for Business.