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The 4th generation Apple TV has been a huge success for Apple, with Tim Cook reporting in January that the device has enjoyed record-breaking sales. However, although the device is popular, it hasn’t yet revolutionized media consumption like many thought it would. Many consumers these days, sick of paying over-inflated prices to traditional cable and satellite companies for bundles of channels that they don’t watch, are eager to “cut the cord”. Unfortunately, however, the lack of live television events on devices like the Apple TV is preventing many consumers from ditching cable and satellite services entirely. That fact, perhaps, holds most true as it pertains to live sporting events.
Although Apple has reportedly, at least of the time being, shelved their efforts to introduce a “skinny bundle” of some of the most popular television channels on the Apple TV, we may see live sporting events on the device sooner rather than later. According to a report by the New York Times, Twitter may be bringing live sporting events to the Apple TV, including Thursday night NFL games.
Back in April, Twitter beat out Facebook, Amazon, Verizon, Yahoo, and other technology companies for the rights to stream 10 Thursday night NFL games during the 2016-2017 season. Since striking the deal with the NFL, Twitter has signed a series of live-streaming deals with other major sports organizations, including the NBA, MLB, NHL, Wimbledon, and the Pac-12. The social media network is also reportedly in talks with Major Leage Soccer and the PGA, cementing themselves as the go-to social network for live sporting events. The company is also in talks with Apple to bring the Twitter app to the Apple TV, which, in turn, would bring any of the social network’s live-streamed sporting events to the Apple TV, as well. Events such as the Thursday night NFL games would be available to Apple TV owners free of charge, with no paywall or cable TV subscription required.
The addition of more live content to the Apple TV (Twitter has reportedly signed a deal with CBS News, as well) could be enough to push many potential cord cutters into finally ditching their cable and satellite companies for good. And with reports of Apple creating a universal “TV guide” for all of their streaming channels, we could be witnessing the beginning of the Apple TV revolutionizing media consumption, after all.
When do you plan to “cut the cord”? Let us know in the comments below.
[The information provided in this article has NOT been confirmed by Apple and may be speculation. Provided details may not be factual. Take all rumors, tech or otherwise, with a grain of salt.]