iOS’s share of the mobile operating system market is steadily increasing, as the Apple ecosystem saw gains in eight territories over the summer, according to new data published by Kantar Worldpanel.
In the three month period between June and August 2017, Apple’s mobile OS saw growth in Spain, China, the U.S., Germany, France, the EU, Australia and Italy compared to the same time period last year.
In the United States, iOS’s share of the mobile ecosystem jumped from 31.3 percent to 35 percent over the last year.
Although Android still dominates the U.S. market with 63.2 percent, its lead has dropped by several percentage points over the same time period.
“Apple maintained strong momentum in the US one month before the release of the iPhone 8 and iPhone 8 Plus,” said Dominic Sunnebo, Kantar’s Global Business Unit Director. He added that iOS will likely continue to see positive growth into the holiday period.
iOS Marketshare Gain (in Percent)
- Spain +4.4
- China +4.3
- U.S. +3.7
- Germany + 2.3
- France +1.7
- EU +1.2
- Australia +0.9
- Italy +0.4
It’s a slightly different story in Great Britain, however. According to Kantar’s data, iOS’s share dropped in the UK by 2 points as Android’s share increased from 58.9 percent in 2016 to 65.3 percent in the three-month period ending in August 2017.
Kantar did note that iOS’s share would probably see a bump once new iPhones are accounted for. Apple also saw a market share decrease in Japan, although arguably a negligible one: between 2016 and 2017, its share dipped 0.1 percentage points.
However, with the iPhone X’s launch looming on the horizon, things are looking up for Apple and iOS. Anticipation for the premium OLED handset is strong, and many analysts believe Apple fans and prospective buyers are holding out until it launches — citing fairly low first-weekend sales for the iPhone 8 and 8 Plus.