Marketing Guru and Creative Genius, Tor Myhren, Joins Apple

The team at Apple underwent some major changes today. The company saw its Senior VP of operations Jeff Williams promoted to Chief Operating Officer, VP of Hardware Technologies Johny Srouji bump up to Senior VP of Hardware Technologies, and Senior VP of Marketing take on new responsibilities relating to the App Store, among others.

Aside from internal promotions, one of the more interesting announcements Apple made today is the addition of Tor Myhren to the Apple team.

According to a press release from Apple, “Tor Myhren joins Apple from Grey Group, where he has served as chief creative officer and president of Grey New York.” Myhren was appointed as Apple’s new VP of marketing and communications.

While you may not recognize Myhren, you more than likely recognize his marketing work. He is the recipient of a long list of advertising awards, and his agency was named Adweek’s global agency of the year in 2013 and 2015. He is the mastermind behind E-Trade’s talking baby ads and the DirecTV campaign featuring Rob Lowe and his alter-egos, as well as the hard-hitting No More domestic violence campaign aired during the 2015 Super Bowl.

Myhren was also named in Fortune’s “40 under 40” list of influential young people in business, and earned a spot in AdvertisingAge’s “Creative 50”.

According to Apple’s press release, as the new vice president of Marketing Communications, “Tor will be responsible for Apple’s advertising efforts and will lead an award-winning team that spans a broad range of creative disciplines from video, motion graphics and interactive web design to packaging and retail store displays.”

He will be in charge of pretty much all of Apple’s marketing, from packaging to billboards to commercials.

In an interview with Adweek, industry consultant Avi Dan noted that he “can’t recall anybody of Tor’s stature going over to client side.” However, he stated that he could see this being the start of a trend, with more “big name cds jumping to the client side” if they’re “offered a real chance to mold the companies’ images.”

It will be interesting to see what Myhren does with the position when he takes over at the beginning of 2016. A creative mind like his working with one of the world’s most creative companies – it seems like a match made in heaven for both parties.

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