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LifeProof is celebrating Earth Day with a new case and two new initiatives that’ll help protect our environment. With a focus on water, the new WĀKE case is made from recycled ocean plastics, which is a significant problem for the world’s oceans. It is estimated that more than 8 million tons of plastic waste enter the oceans every year.
Design and Aesthetics
The new WĀKE case is made from at least 85 percent recycled ocean-based plastics, including discarded ropes and netting from the commercial fishing industry. Stylish and slim-fitting, the new WĀKE is LifeProof’s slimmest, single-piece case. The front of the case has a raised bevel around the edge that protects the screen. The case is drop-proof up to 2 meters (6.6 feet), which will protect the phone from most falls from the hand or a table.
The back of the case has an ample cutout for the camera module, but no cutout for the Apple logo. It also has a sculpted wave pattern that not only looks good but also adds extra grip. On the sides are raised buttons that are colored to make them easy to find.
Keeping with the nautical naming convention, the WĀKE case is available in black, Neptune (Blue/Green), and Down Under (Green/Orange). It costs $39 and is available for a variety of Apple iPhones, including the new iPhone SE 2nd generation.
The full list includes the Apple iPhone 11 Pro, iPhone 11 Pro Max, iPhone 11, iPhone XR, iPhone SE (2nd Generation), iPhone 8, iPhone 7, and iPhone 6s.
The WĀKE case keeps plastics out of the oceans, but this effort is thwarted if the case is thrown away. To encourage people to recycle, LifeProof is allowing people to send back their WĀKE case when they are done with it so the company can repurpose the case materials.
Buy a Case, Help a Charity
Not only is LifeProof helping to keep plastics out of the ocean, but the company also is donating money to water charities from around the world. For each WĀKE case purchase, LifeProof will donate $1 to three charities, including Water.org, Coral Reef Alliance, and American Rivers. All three organizations use their resources to secure clean water for people as well as protect our delicate aquatic ecosystem.