LG’s Latest 77″ 4K OLED TV Is Thinner Than Your iPhone

LG has made a habit of debuting truly impressive 4K TVs at the annual consumer trade show CES — and this year, it seems the company hasn’t broken that habit.

The company’s latest offering is astoundingly thin, and yet sacrifices none of the top-of-the-line picture and color quality that LG has been known for. The W-series 4K sets are just 2.6mm thin — by comparison, an iPhone 7 is 7.1mm. Because it’s so thin, the TV has to be wall-mounted. Not that that’s a problem: the television lies completely flat against a wall, and looks more like a piece of art than any traditional TV set.

At that thickness, the TV is also too thin to have any input ports. The W-series uses a small cable to connect to an included Dolby Atmos soundbar, which also houses various inputs, such as four HMDI ports, three USB ports and an optical audio port. It’s lightweight, too: the 77-inch model weighs just 27 pounds, while the smaller 65-inch model clocks in at just 17 pounds — so you might not need much help to install the TVs.

Of course, the downfall of the new design is that you need a wall to mount it on — they can’t be mounted on curved walls, either. In addition, you’ll need a small stand, table or other furniture to place the companion soundbar on, Engadget reported.

As for picture quality specifications, the W-series — much like LG’s other OLED 4K TVs — can cover about 99 percent of the DCI-P3 color gamut. They also are 25 percent brighter than last year’s models, while still having very pure blacks and excellent contrast. They also feature improved anti-reflectivity. The W-series also has Active HDR support, and will be able to accommodate Advanced HDR technology in the future, Wired reported.

LG hasn’t released any availability or pricing information — but for a TV of this quality, you’ll have to cough up some serious dough. For those of us who can’t afford it, however, it should still serve as an indicator that we’ll see more affordable ultrathin options sometime in the future.