HTC Is Making a ‘Splash’ with Low-cost, Colorful Desire 530 Coming Stateside

HTC’s budget Desire 530 is coming to the United States this month, the company announced Thursday.

The lower-cost Android smartphone was announced by HTC at Mobile World Congress this year. With low-end components and specs, the phone company said the Desire 530’s standout feature is its exterior, which features “micro splashed” flecks of paint, according to The Verge.

The Desire 530 certainly won’t win any awards for its specifications. It features a 5-inch, 720p display and 1.5 gigabytes of memory. It ships with 16 gigabytes of expandable storage and a 1.1Ghz Snapdragon 210 processor, according to HTC’s website.

Externally, the phone has an 8.3mm profile with thin bezeled edges on the sides of its screens, according to CNET.

As far as cameras go, the Desire 530 has an 8-megapixel, rear-facing camera, and a 5-megapixel “selfie shooter” — which can be activated by voice commands.

But while the Desire 530 is an entry-level phone — with entry-level specifications — its target market seems to be consumers who want a low-cost, budget smartphone that still has a splash of personality.

The phone will be offered by both T-Mobile and Verizon later this month, on both prepaid and regular contract plans. Stateside, it will be available in three colors: Blue Lagoon, Sprinkle White and Stratus White, according to CNET.

Alternatively, HTC will offer the phone unlocked and carrier-free for $179 on its website.