Amazon is now partnering with Kickstarter to bring you a dedicated section of crowdfunded products.
The online shopping giant announced the partnership Wednesday, with the launch of the Kickstarter Collection — a new addition to Amazon’s Launchpad.
The new section will feature more than 300 crowdfunded products, including: Beam, a projector that fits into a light socket; Brew, a cutlery set that has integrated bottle openers; and, of course, the Oculus Rift VR headset.
The Kickstarter Collection is searchable by category — like books, wireless accessories, or electronics — and themes, such as STEM Products, Exquisite Objects and Inventing the Future.
Since it was rolled out exactly a year ago, Amazon has used its Launchpad platform to work with over 100 venture capitalist firms and startup accelerators to bring over 1,000 crowdfunded products to its storefront in the US, UK, China, Germany and France, according to TechCrunch.
Those platforms and accelerators include big names, such as venture capital firm Andreessen Horowitz; startup accelerator Y Combinator; and crowdfunding platform Indiegogo.
And while Amazon Launchpad has worked with a slew of other crowdfunding platforms, Kickstarter has been absent from the list until today, according to GeekWire.
Some Kickstarter products have already been available on Amazon’s storefront, but the new collection should help consumers get behind crowdfunding projects they like — as well as helping startups sell their products to a wider market.
The new partnership will undoubtedly help both companies. Kickstarter can find new backers and consumers for its crowdfunded projects, and Amazon is bolstering its product inventory in the process, CNET reported.
Amazon has always been seeking ways of standing out from the competition. Beyond Launchpad and the new Kickstarter Collection, the e-commerce giant also launched a section of exclusive products only available on Amazon last year, CNET reported.
The Kickstarter Collection is live today, so give it a browse. You could potentially find a new life-changing product.