Toggle Dark Mode
As you probably know, Apple had planned to unveil the “Apple View” and its realityOS operating system during the Worldwide Developers Conference next week. Unfortunately, that’s now no longer the case.
According to our sources, the Cupertino-based company has decided to push back the release by at least a few months, and I now expect it to happen sometime in 2023.
The headset has been delayed due to several issues that need to be resolved before the announcement.
Apple’s manufacturing partners have been instructed to halt production until the fourth quarter of 2022. This confirms that even if the company announced the product in late 2022, it wouldn’t be available to customers until 2023.
Apple plans to unveil realityOS before the product is available for purchase. It’ll have a separate app store, and developers will need some time to launch new apps and adapt existing ones for the headset, though people connected to the matter suggest Apple is working on a tool to make developers’ jobs easier.
I wouldn’t be surprised if Apple announced the headset and realityOS (or rOS) at a separate event later this year. That way, developers would have plenty of time to work on their apps.
6 Apps Everyone Should Absolutely Have on Their iPhone & iPad - Number 1 is Our Favorite
The App Store has become completely oversaturated with all the same repetitive junk. Cut out the clutter: These are the only 6 iPhone apps you’ll ever need...Find Out More
The main purpose of the headset is to gather the information that Apple engineers will use to further develop Apple Glass, which is internally planned for 2026.
The headset will also serve to inform the public about AR and VR to later launch Apple Glass, which will be the company’s most important AR product this decade. It’ll also help Apple offer a competitive App Store for the glasses before they hit the market.
The reason Apple wants to pave the way for the glasses with the headset is that all the attempts by other companies (Google Glass, etc.) have been a massive failure, and people in Cupertino believe that happened because:
- The world wasn’t ready or trained for such a product.
- There weren’t a lot of apps that worked with them.
- They were very expensive.
- They didn’t look like regular glasses.
Apple wants to overcome all these problems by launching the headset before the glasses. In my opinion, that’s a brilliant strategy, but consumers will have to be the judge when the time comes.
The headset won’t be for everyone. It’ll be a $2,000+ device, with cables, active cooling, lots of cameras, etc. Apple knows this, and for that reason, there won’t be much stock available.
It will be a very niche market, but it will certainly help Apple get across the idea that it is actively working on the future of AR and VR and that it plans to launch more products for the general public rather than something like its first AR/VR headset.
That will give Apple the time, information, and resources needed to work on Apple Glass and make it a truly revolutionary device that people are familiar with – that has many useful apps, that isn’t necessarily expensive, and that looks like regular glasses.
That’s the path to success, and if there’s one thing we can all agree on when it comes to Apple, it’s that no matter what it brings to market, it’ll most likely be a hit.
I hope you found this article helpful. Let me know in the comments below what you think about it. As always, have a fantastic day.