Die-hard iOS users may simply be deeply convinced of the iPhone’s superiority, but new research suggests that your love of the iPhone also says something about your personality. The same goes for those who swear by the Android operating system.
The study— the first to establish a link between smartphone and personality type– was conducted by a team of researchers from the UK, where four out of five adults own a smartphone, with the market split evenly between Android and iOS.
One of the study’s lead authors, Dr. David Ellis from Lancaster University, said: “In this study, we demonstrate for the first time that an individual’s choice of smartphone operating system can provide useful clues when it comes to predicting their personality and other individual characteristics.”
In surveying more than 500 smartphone owners, they found that iPhone users are more likely to be younger, extroverted, and women. Android owners, on the other hand, are more likely to male and older. And, whereas iPhone users were more likely to see their phone as a status object, they were also less concerned about owning devices ‘favored by most people’.
Perhaps the most surprising conclusion of the study is that Android users are more likely to be agreeable and honest. They are also less likely to break rules for personal gain and less interested in wealth and status. Which is to say, you may be better off doing business with Android owners. Make of that what you will.
As smartphones have become integral parts of our everyday lives, they’ve also become extensions of our personalities. As co-lead Heather Shaw from Lancaster University puts it: “It is becoming more and more apparent that smartphones are becoming a mini digital version of the user, and many of us don’t like it when other people attempt to use our phones because it can reveal so much about us.”