We’ve long known that Apple has some major products and announcements on the horizon. But now, CEO Tim Cook just publicly confirmed it.
At a shareholders’ meeting on Friday morning (via Bloomberg), Cook reportedly said that Apple is “planting seeds” and “rolling on the dice” on new products that will “blow you away.”
Those products, of course, may very well be ambitious physical devices like first-party augmented reality glasses or an electric self-driving vehicle. Or they could be services-based, such as a premium news subscription or an original content streaming platform.
When it came to physical products, Cook said that Apple’s eventual goal is to lower the price of the MacBook Air. The device currently starts at $1,200, which is a bit more expensive than its predecessor (yet cheaper than the less powerful 12-inch MacBook).
Cook didn’t reveal too many other specific details about upcoming products, but added that Apple has a “long, great roadmap” on the horizon for its Apple Watch and AirPods.
Those are, notably, two devices that have seen great growth and critical success over the past few years. That’ll likely turn out to be important amid stalling iPhone sales. Past rumors suggest that so-called AirPods 2 could feature always-on Hey Siri, a new black color option, and a Qi-compatible wireless charging case.
When it comes to services, Cook said that Apple completely on track to double its 2016 $25 billion services revenue by 2020.
While he didn’t mention any specific services by name, the company is rumored to announce new services (like the aforementioned news or TV offerings) at a special media event on March 25.
The Apple CEO also took questions from investors regarding privacy, diversity and politics. Notably, shareholders rejected a proposal that would have dislocated the political ideology of board nominees.
He also added that Apple is continuing to argue for regulations to be placed on data-collecting tech companies like Facebook or Google.
Cook has been critical of those firms in the past, often contrasting their data policies with Apple’s. To be fair, Apple has a long history of being an outlier in the tech industry when it comes to data privacy.