Apple Launches New Apple Watch Face and Band to Celebrate Pride

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Apple launched a new watch face and band for Apple Watch on Monday, June 4 to celebrate the LGBTQ+ community’s Pride Month.

Apple Watch Pride Edition Band

The new Pride Edition bands are made of woven nylon and are available in standard 38mm and 42mm sizes. They can be purchased for $49, but are an Apple exclusive.

Purchasing the band will also help support a great cause.

According to the band’s product description, “Apple is proud to support LGBTQ advocacy organizations working to bring about positive change, including GLSEN, PFLAG, The Trevor Project, Gender Spectrum, and The National Center for Transgender Equality in the U.S., and ILGA internationally. A portion of the proceeds from Pride Edition band sales will benefit their important efforts.”

Pride Band

The new Pride Edition Apple Watch band is available to pickup in select stores and available to order on Apple’s website now.

How to Use the Pride Apple Watch Face

The watch face is free to use and can be applied to your Apple Watch immediately (so long as you’re running the latest version of watchOS: 4.3.1).

  1. Open the Watch app on your iPhone.
  2. Tap Face Gallery in the bottom menu.
  3. Find the section labeled New in watchOS and select Pride.
    Pride Apple Watch Face
  4. Tap Add.
  5. Check your Apple Watch. The Pride face should now be displayed.
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