It’s perhaps understandable that we use our iPhones rather extensively throughout the day — to place and answer calls, send messages, email, and check our Facebook, among other things. After all, Tim Cook even said it himself, right? “Our iPhones are essentially a part of us. We use them every day in a multitude of ways.”
Indeed we do, Mr. Cook — indeed, we do. However, the actual extent to which the average user accesses their iPhone on any given day is rather alarming, and was revealed just recently — during Apple’s conference call last Friday.
So, how often do we access our iPhones? Well, according to industry analyst and leading researcher at Creative Strategies, Ben Bajarin, Apple executives revealed during the call that the ‘average iPhone’ is unlocked an impressive 80 times per day. As Bajarin originally noted in a piece written to Techpinions, much of what was discussed during the conference call was recently revealed in an official ‘white page’ PDF document posted to Apple’s website.
In essence, the call was largely premised around company executives providing intricate details pertaining to the inner-workings of Apple’s ‘Security Enclave’. And, to that effect, it was noted that most Apple executives tend to believe that the company’s inherent encryption measures are actually much more powerful than was previously considered to be the case.
Of particular interest, for instance, Apple executives indicated that a whopping 89 percent of customers using iPhones and iPads featuring Touch ID have set up and consistently used the fingerprint reader to unlock their devices.
As Bajarin noted, this statistic just about matches up with his own, independent research — which revealed that about 85 percent of Touch ID capable iPhone and iPad owners utilize the feature, or a passcode, to protect their devices.
In comparison, Bajarin reported that just a few years ago, not nearly as many users placed an importance on locking or password protecting their devices — and that this new statistic is clearly the result of an increasing concern for protecting the valuable, digital information stored within them. Bajarin also noted that this new statistic reflects a “shifting of tides,” so to speak, in that Apple’s intuitive, easy-to-use security system has driven the demand for personal protection of data to an all-time high.
And, reflecting the statistic, Apple has clearly encompassed a greater-than-expected success in this increasingly crucial aspect of hardware implementation, where many of its competitors have tried (and failed) to innovate.
For example, while several OEMs continue to introduce ‘advanced security protocols’ — such as fingerprint readers for the sake of machinating user privacy, Apple is the only company that has so far created a home-brewed, accurate, easy-to-use, and extremely effective system that has boosted consumer confidence.
After all, Apple’s Touch ID is so seamless and easy-to-use that it has become, for modern iPhone and iPad users, an almost transparent feature of the overall user experience. The Silicon Valley tech-giant was able to incorporate its extremely powerful Touch ID mechanism into an iPhone or iPad’s home button, thereby allowing users of these devices to experience the utmost of user privacy while interacting with their devices in the same ways they normally would.
How many times per day do you unlock your iPhone?
Let us know in the comments below.