Apple Retains Smartphone Marketshare Lead in the U.S., LG Closing In

Study Finds Apple Retains Smartphone Marketshare Lead in the U.S.

According to the latest analytics report by ComScore, Apple’s iPhone has, once again, ranked supreme in terms of marketshare in the United States for the 3rd quarter of 2015.

In addition, the report claims that LG was the only manufacturer that experienced sequential, quarter over quarter gains.


ComScore’s “MobiLens” analysis found that Apple was able to capture 43.6 percent of all U.S. subscribers during the three months ending in September, making gains equaling 1.9 percent over the same quarter of 2014. The number, however, is down 0.5 percent from the previous quarter’s 44.1 percent share. Historically speaking, Apple tends to see a dip in sales as the company moves further into the annual iPhone refresh cycle.

Coming in second was Samsung, with 27.6 percent, while the South Korean giant also matched Apple’s quarter over quarter decline of 0.5 percent.

Perhaps most surprisingly, LG turned out to be the only OEM that actually gained subscribers during the last quarter, thus boosting its stake in the U.S. market to 9.4 percent — marking a 1.1 percent rise since the end of the spring quarter. Furthermore, Motorola and HTC rounded out the top five, with 4.8 and 3.3 percent marketshare, respectively, though both are down by 0.1 percent apiece.


Dominating the September quarter, once again, were iOS and Android, with Google gaining 0.7 percent to end the period with a 52.3 share of the market, and Apple’s iOS marketshare, as noted, shrinking 0.5 percent to end at 43.6. Microsoft, BlackBerry and Symbian all saw absolutely no movement, retaining their 2.9, 1.2, and 0.1 percent marketshare, respectively.

It’s important to note that Apple’s lead is expected to increase in the coming months, as fourth-quarter statistics will reflect demand for the latest iPhone 6s and 6s Plus — which saw a record-breaking 13 million sales over the course of its debut weekend in late September.

Surprisingly, however, some investors were unimpressed by the blockbuster performance, saying that the number should have been much higher considering that China was included as a launch country this year.

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