Apple Posts Trailer for Third Season of ‘The Morning Show’ — Premieres Sept. 13

Popular Apple TV+ series The Morning Show is returning for a third season on the streaming service on September 13. Apple has released a trailer offering a look at what’s in store for the characters in the riveting newsroom drama.

This season, the future of the network is thrown into question and loyalties are pushed to the brink when a tech titan takes an interest in UBA. Unexpected alliances form, private truths are weaponized and everyone is forced to confront their core values both in and out of the newsroom.

In the trailer, Billy Crudup’s Cory Ellison says, “It’s time to smash and shatter. Let’s burn it all down.” Meanwhile, media titan Paul Marks, played by Jon Hamm, makes a spectacular entrance and says, “You need miracles, and I am offering a lifeline.”

“We were supposed to change things, weren’t we?” says Reese Witherspoon’s Bradley Jackson. “I wanted to make a difference.”

Jennifer Aniston’s Alex Levy says she needs “to have a say in the future of this place.” “Honestly, let all the secrets come out,” Aniston says. “They did not protect me.”

There will be 10 episodes in the third season, with the first two episodes both airing on September 13, followed by one episode each week after that.

The upcoming season will star Reese Witherspoon, Billy Crudup, Jennifer Aniston, Mark Duplass, Jon Hamm, Nicole Beharie, Karen Pittman, Greta Lee, Nestor Carbonell, and Julianna Margulies.

Mimi Leder is the director and executive producer this time around, while show writer Charlotte Stoudt will serve as executive producer and showrunner.

The award-nominated drama, one of Apple’s original series, will run for at least one more season. Apple renewed The Morning Show for a fourth season in May 2023, and holds an option for a possible fifth season.

Apple’s shows also act as a promotional vehicle for its products, with several characters on the show using iPhones, iPads, AirPods, Macs, Apple Watches, and several other Apple products. Even Apple’s HomePod has made an occasional appearance here and there.

According to a 2019 report by The Wall Street Journal, Apple devices were present in an average of 32 camera shots in each episode of The Morning Show, adding up to a total of 320 product placements in the first season. One-third of those clearly displayed an Apple logo.

However, even with all of that Apple product placement, insiders familiar with The Morning Show said that Apple did not put any pressure on producers to include Apple products in the series and that no money exchanged hands for the placements.

Apple has long required that movies that use Apple products cannot have the “bad guys” using the products. In 2020, Rian Johnson, the director of Star Wars: The Last Jedi, revealed that Apple will not allow its products to be used by a villain on screen.

“Apple, they let you use iPhones in movies, but – and this is very pivotal – if you’re ever watching a mystery movie, bad guys cannot have iPhones on camera,” said Johnson.