Beginning with the iPhone 6, Apple’s long-running Shot on iPhone marketing campaign has proven to be a great way for the company to showcase the photographic capabilities of its latest iPhones, and now the company is kicking off 2019 with a new Shot on iPhone Challenge to try and find a collection of great photographs to showcase the camera capabilities of its latest iPhone lineup.
The competition, which began yesterday and runs through February 7th, invites users to share their best shots via Twitter, Instagram, or Weibo, although Apple will also accept direct submissions by email. Ten winning photos will be selected from the submissions, and announced on February 26. The winning photos will be featured on Apple’s Newsroom and Apple’s Instagram channel, as well as other locations on the company’s website and in its retail stores and billboards around the world.
To select the best of the best, Apple has put together a panel of eleven judges that includes five world-renowned independent photographers, along with Phil Schiller, Apple’s Senior VP of Worldwide Marketing and Kaiann Drance from the marketing team, plus four Apple employees with artistic and photographic experience, including Jon McCormack, Apple’s camera software team lead, Sebastien Marineau-Mes, the VP of Software at Apple who has been responsible for recent camera innovations like Smart HDR and Portrait mode Depth Control, Arem Duplessis, directory of photography for Apple’s marketing team, and Brooks Kraft who worked as a contributing photographer for TIME magazine before joining Apple.
The independent judges include Pete Souza, formerly chief official White House photographer under President Barack Obama, and professional iPhone photographer Austin Mann from the U.S., as well as Annet de Graaf, a published travel photographer from the Netherlands, Luísa Dörr from Brazil, who photographed TIME’s Firsts issue exclusive on an iPhone, and Chinese contemporary visual artist Chen Man who revolutionized fashion photography in China and is behind several photography-based social apps.
While Apple naturally requires any photos submitted to be taken on an iPhone, and prohibits the use of any additional hardware, the company is not requiring photos submitted to the campaign to be taken using a specific iPhone model. Further, photos can be edited prior to submission using Apple’s Photos app or any third-party software, as long as photographers disclose which apps or filters were used in the image comment. Unlike Apple’s Shot on iPhone XR campaign last fall, this latest collection seems intended to highlight the iPhone’s overall camera capabilities, rather than focusing on only specific iPhone models; in fact, Apple’s announcement shows photos from previous campaigns that were taken with an iPhone 7, iPhone 6s, and iPhone 6.
To enter the contest, users can simply follow @Apple on Twitter or Instagram and then Tweet or post the photo with the hashtag #ShotoniPhone, along with a caption indicating which iPhone model was used to take the photo. Users must also be using a public Twitter or Instagram account to share the post. Photos can also be shared via Weibo with the appropriate hashtags, or submitted to Apple directly via email. Photos must naturally be free of any intellectual property or civil rights claims, and must generally be in good taste, and will be judged based on creativity, use of iPhone features, and technique; the full contest rules can be found accompanying the announcement.