In recognition of Martin Luther King Jr. day, Apple is highlighting the community efforts the company and its employees have undertaken in the past year as part of its Giving program, covering not only its financial donations, but the time that Apple employees spend volunteering in everything from schools to food banks — volunteer hours that exceeded 250 million last year.
In Ireland, employees from Apple’s Cork campus are assisting with a special initiative at Terence MacSwiney School, where more than a dozen of them volunteer at the school each week to help teach coding, drawing, photography, music, and video to disadvantaged students, providing a transformative experience and launching many of them into post-secondary education and careers that they had never previously thought possible.
Apple also notes that it regularly matches employee donations to charities throughout the world, totalling more than $125 million in 2018. Apple is also one of the only international companies doing this in China, with thirty-two Chinese charitable organizations receiving funds, such as the China Foundation for Poverty Alleviation, which aids in disaster relief and preparedness.
Apple’s Giving program, which launched eight years ago, has raised more than $365 million for nonprofit organizations around the world, however even before the program formally launched, Apple had a history of giving to community projects, such as the Second Harvest Food Bank in Silicon Valley, where Apple employees have been volunteering since 2000, with almost 3,000 hours spent last year sorting and distributing food.
Another important initiative that Apple has been supporting is Point of Pride, an organization that provides support and affirmation for transgender people, with Apple employees organizing writing sessions at Apple’s campuses to send notes and letters of encouragement to those who are struggling with the emotional and social challenges of their transition, letting them know that they are still human and still important to somebody, and helping them to live more authentically.