Apple Slashes Prices on Dongles and Adapters in Response to MacBook Pro Pricing Backlash

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Apple’s new MacBook Pro is, by all measures, a powerful and intuitive computing machine. It’s faster, thinner, sleeker, cooler and more capable than ever before — and it even has that sweet new OLED Touch Bar on board, sure to make your experience using the most powerful MacBook Pro ever all the more magical.

But it’s also expensive, as a matter of fact, the revamped machine is so expensive, Apple recently had to straight up defend itself amidst an onslaught of backlash and criticism about the machine’s excessive price tag. And even though Apple has nonetheless touted the machine as the company’s “best selling MacBook Pro ever,” it’s nonetheless a computer that, at least until next year, will remain far out of financial reach for most consumers.

Fortunately, however, albeit in an apparent attempt to assuage the average Joe’s among us, Apple on Friday decided that it was going to implement temporary price cuts on a myriad of USB-C and Thunderbolt 3 accessories and peripherals — those available for sale through its online or flagship retail stores, according to TechCrunch.

While normal prices are said to resume sometime in January, customers who’ve already purchased (or who are hoping to purchase) one of Apple’s USB-C/Thunderbolt 3-equipped MacBook Pros can save between 20% and 40% on a variety of compatible accessories, cables, and more, for the time being.

“We recognize that many users, especially professionals, rely on legacy connectors to get work done today and they face a transition,” Apple said in a statement. “We want to help them move to the latest technology and peripherals, as well as accelerate the growth of this new ecosystem. Through the end of the year, we are reducing prices on all USB-C and Thunderbolt 3 peripherals we sell, as well as the prices on Apple’s USB-C adapters and cables.”

Apple’s latest MacBook Pro is among the first of the company’s Mac computers to have transitioned entirely to a USB-C and Thunderbolt 3-connected interface. This transition to next-generation ports was done in part because of the company’s desire to slim the machine down substantially from the previous generation MacBook Pro, but also because USB-C and Thunderbolt 3 are the fastest, most up-to-date technologies available – And why wouldn’t Apple want to use the latest and most advanced connections, right?

The only downside, unfortunately, is that many of the current USB 2.0 and Thunderbolt 2 accessories that MacBook users rely on are no longer compatible with the new machine — unless you either pick up a few USB-C/Thunderbolt 3 adapters, or go out and buy all-new cables and accessories, altogether — which is exactly why Apple has implemented the price cuts, because you’ll almost certainly have to if you’re thinking about upgrading.

Heck, the 2016 MacBook Pro even ships without an SD card slot, which may be a problem for some creative professionals who were hoping to transfer their photo or video data quickly. Fortunately, though, Apple has your back on that one, too.

What do you think about Apple’s temporary USB-C/Thunderbolt 3 accessory price cuts?
Let us know in the comments!

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