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Apple’s iPhone 12 mini may not be selling as well as expected, but that doesn’t mean Apple’s other iPhone models also are floundering. People are buying iPhones and falling in love with their handsets, claims a recent survey.
According to the survey from smartphone marketplace SellCell, Apple’s brand loyalty is at an all-time high, reaching nearly 92 percent. Apple’s loyalty was up from 90.5 percent in 2019.
The iPhone 12 also was chosen as the best smartphone series among survey respondents. Approximately 40.6 percent of those surveyed chose the iPhone 12 compared to only 30.4 percent for Samsung’s Galaxy S21.
While Apple is climbing to all-time highs, Samsung is sliding downwards. Samsung’s loyalty is slipping, dropping 11.7 percent year over year to a mere 74 percent in 2021.
As much as 26 percent of Samsung owners say they will switch to another brand the next time they upgrade.
This slip isn’t isolated to Samsung. Google and other Android phones also are less popular in 2021. Google Pixel’s brand loyalty fell 18.8 percent from 84 percent in 2019 to 65.2 percent in 2021. A similar slide was reported among Motorola and LG users.
Why Are They Switching?
Android is the main reason behind this decrease in satisfaction. Nearly one-third of respondents cite privacy concerns with Android as their top reason for switching.
Only a minuscule 5 percent of those surveyed would stick with Android because of the ecosystem. Bad for Google, but good for Apple.
One-quarter of respondents planned to switch to the iPhone because they believe it would be a better deal financially.