iPhone “Xs” or iPhone “XS”? Capitalize or Don’t Capitalize?

Iphone Xs Max Gold Color Options1 Credit: Apple
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Apple’s latest iPhones have brought a unique and somewhat controversial naming strategy. While some might not be fond of the iPhone lineup’s new names, they are here to stay. And with that being said, we should make sure that we’re doing our due diligence to write iPhone model names in their correct style. Should the S and R in iPhone XS and XR be capitalized?

iPhone XS Official Style Guide

According to PR representative Michele Wyman at Apple, the names of the latest iPhones should be written as shown below. When writing iPhone XS, XS Max, or XR, authors should not use lowercase letters, even though Apple’s own website seems to contradict this rule in various texts.

  • iPhone XS
  • iPhone XS Max
  • iPhone XR

Notice capital letters can be substituted for special characters. Even better yet, copy and paste iPhone model names with their official stylistic Unicode characters.

  • iPhone X🅂 Max

Learn more about the iPhone XS, iPhone XS Max, and iPhone XR here.

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